Whole Foods is putting shoppers on a diet: Says CEO John Mackey, “There have been these two dominant values driving our products over the years. One is food as health and the other one is food as indulgence. Those have battled, you might say, for the soul of Whole Foods.”

Mackey recently spoke about his intentions to focus less on the indulgent aspect of food and more on healthy foods. This is, in part, because indulgence has fallen out of fashion in this economy, and there seem to be a lot more people interested in healthy eating. He expressed that a push to promote healthy foods may be in step with the broader arc.

The products won’t change overnight but will gradually evolve.

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