Personally, I wasn’t sad to see Twinkies go, but a lot of folks were bummed about the demise of their favorite post-apocalyptic treat. Well, for better or worse, a bankruptcy judge approved the sale of Twinkies, Wonderbread, and some of Hostess’s other top food-like products.
Hostess snacks —Twinkies, Ho Hos, Ding Dongs and Zingers—were sold for $410 million to a joint venture of private equity firms Apollo Global Management (APO)and Metropoulos & Co. They are expected to be available again in stores this summer.
In somewhat healthier news, Burger King is offering turkey burgers & veggie burgers for a limited time as part of their “Burger-Fest.” Um, wow. I just said “Burger King” and “healthier” in the same sentence. “Limited time” is in there too, though, so I guess it all evens out.
How do you feel about the rise and fall and expected rise of the Twinkie empire? Would you try Burger King’s turkey burger?
Hungry for more?
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