Personally, I wasn’t sad to see Twinkies go, but a lot of folks were bummed about the demise of their favorite post-apocalyptic treat. Well, for better or worse, a bankruptcy judge approved the sale of Twinkies, Wonderbread, and some of Hostess’s other top food-like products.
Hostess snacks —Twinkies, Ho Hos, Ding Dongs and Zingers—were sold for $410 million to a joint venture of private equity firms Apollo Global Management (APO)and Metropoulos & Co. They are expected to be available again in stores this summer.
In somewhat healthier news, Burger King is offering turkey burgers & veggie burgers for a limited time as part of their “Burger-Fest.” Um, wow. I just said “Burger King” and “healthier” in the same sentence. “Limited time” is in there too, though, so I guess it all evens out.
How do you feel about the rise and fall and expected rise of the Twinkie empire? Would you try Burger King’s turkey burger?