Oh dear. I’m all for promoting breastfeeding, but this ad, part of a new campaign by the New York State Department of Health to encourage mothers breastfeed, just seems a bit off to me. It kind of reminds me of an ad for Jenny Craig or something, especially when the woman in the ad holds up her old pants and proclaims, “I’m back to a size 8!”
While it’s true that breastfeeding can burn up to 500 calories a day and help new mothers return to their pre-pregnancy weight sooner, is weight loss really the way we should be promoting breastfeeding? Are lifelong health benefits and environmental sustainability not enough? And what about all the money you save by not buying formula? Oh and yeah—bonding with your child.
Welcome to the U S of A, where dress size is what matters most…
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