While running errands a little while ago I had to pass through Times Square—not one of my favorite places but always good people-watching. On 42nd Street between 6th and Broadway is a new bit of ridiculousness called Pop-Tart World.
What does Pop-Tart World have to offer?
- A “multi-sensory café” offering a variety of Pop-Tarts toaster pastries, as well as Pop-Tarts-inspired snacks, bakery items and ice cream dishes.
- A ‘varietizer’ machine, with which shoppers can build their own customized box of Pop-Tarts.
- A custom T-shirt “creation station.”
- Merchandise. Of course.
- A touch screen video station where shoppers can access social media portals and make use of “interactive entertainment.” So you can twitter about your experience at Pop-Tart World, perhaps?
Granted, I did eat two brown sugar Pop-Tarts almost every day for lunch in 8th grade, but I also had short pink hair and wore glitter lipstick. Teenagers do strange things.