By the end of 2009, about 100 McDonald’s restaurants in Germany will be swapping the traditional red background for a hunter green intended to boost the chain’s eco-friendly image in Europe. Some locations in Britain and France have already made the change.
Granted, this does reflect the company’s recent changes to more environmentally-friendly refrigeration methods and converting used oil into biofuel, but I don’t know, reading stuff like this kind of annoys me. This is why I guess I’m not working in PR anymore. I feel like McDonald’s is in no position to be luring in customers attempted to lead a greener lifestyle. Can we talk, just for a minute, about the strain obesity (to which a diet rich in fast food may contribute) has on the planet?
Read more here.