On the list of reasons I do not own a TV and prefer to download my 30-Rock through Netflix:

*Cable Bills
*Bad Reality TV
*Yogurt Commercials

Many of you who know me in person have heard me rant about how much yogurt commercials annoy me, especially the ones with women in them, which is basically the only kind of yogurt commercial you see anymore…

It’s the way they target women by either exposing or alluding to various insecurities and then shove them this product specifically engineered for them so that they can indulge in their base desires or meet their embarrassing needs while still fitting into the socially-acceptable female behavior mold.

Don’t even get me started on the whole “yogurt is the official food of women” thing. It’s a shame because I love yogurt—the good, plain, real-food version—but it nags at me that there are these big companies out there trying to get me to buy more of it. The fewer calories, the better! Because all women are “supposed” to be on a diet, right?

I know that plain, nonfat or low-fat yogurt you buy in a big container doesn’t sell as well as these cutely packaged, super-sweet weight-management products, but seriously, why can’t we just treat yogurt as what it is—A nutritious food that fits very nicely within a balanced diet?

Here are a few commercials that especially tick me off:

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